ESSENTIAL BLOG

Essential Cycles Introduces Marin Bikes to the Shore Essential Cycles is thrilled to announce our new partnership as an authorized Marin...

Recently, I had the opportunity to test ride the new Liv Intrigue X Adavanced E+ Elite bike before it hit the market and I had a blast

Guerrilla Gravity is excited to announce the 2023 lineup.

Eagle Transmission has been designed and engineered into tangible technology for the world’s most demanding riders.

From Commencal Canada PERFORMANCE FIRST The SUPREME DH V5 is the result of three years of R&D work. Three years of close collaboration...

Updated 2023 Giant Reign Range

(From We Are One Composites) Simply put, this is our best rim to date. Following our principle of delivering unrivaled quality that is...

(From Guerrilla Gravity) We are excited to announce the launch of the V2 Gnarvana Modular Frame Kit. These kits continue to build out our...

(From Wolf Tooth) Our new Wolf Tooth Waveform Aluminum Pedals are designed for all-mountain riding, from XC to downhill. A dual-concave...

Giant Group—the parent company of Giant Bicycles—turns 50 on October 27! To mark this special milestone, we introduce “Get Greater,” a...

(From Commencal Canada) With a run of incredible technical mastery, Brett Rheeder wins the RAMPAGE. If his talent is undeniable, it must...

(From Commencal Canada) Enduro is 20 years old. Even if all other mountain bike practices are directly derived from other sports, enduro...

(From Commencal Canada) Rewind back to last year in Leogang where we presented a prototype SUPREME DH, code name P019. At that time, we...

The mountain bike publication Beta posted a feature review of the new Trance X Advanced Pro 29 on its website, highlighting the versatile...